How do fragrances shape our mood and create memories?

Fragrances have a profound impact on human mood and emotions, and this connection is deeply rooted in our biology. Fragrances create memories. Some say they are a portal to our emotions and memories.

Olfactory Connection:

Our olfactory system, nestled within the intricate folds of our brain, orchestrates this symphony. When we inhale a scent, it takes a swift journey, a direct route, to the brain limbic system, including amygdala and hippocampus. These brain regions are closely related to emotions and memory and hence hold the keys to our past, unlocking doors to forgotten moments. Fragrance therefore becomes a powerful tool for our emotional connections and nostalgia. So, when we inhale a scent or a perfume, the notes of it triggers a response and signals our emotional centers in the brain. We feel happy, nostalgic, fresh and sometimes sad too.

The Nostalgia:

The scent makes you nostalgic. Many of us have experienced it. A slight whiff of a familiar scent, and suddenly we're kids again, running through the house, hugging our mothers. The fragrance of freshly baked cookies conjures kitchen and how you would loiter around your mother or grandmother. When you smell Jasmine or Khus, it brings back memories of your grannies saree or her favorite cupboard or her jewelry box. Rose water, A scent of notes, books or wrapping papers makes your heart heavy of school memories, friends and what not. Scents become time travelers, bridging the gap between now and then.

Certain fragrances are close associations with you. It can significantly impact your mood, enhance your well-being.

Citrus :

Citrus scents, such as lemon, orange, and grapefruit, are known for their energizing and uplifting properties. Just like our own SOLARIS scent. Use citrus-scented candles, essential oils, or room sprays to create a refreshing atmosphere. Inhaling these fragrances can help boost your mood and increase alertness. Make your space vibrant with citrus scents.

Vanilla :

Vanilla is associated with feelings of care, comfort and warmth. It has a sweet aroma and creates a cozy environment around you. Our TERRAROMA scent has Vanilla notes and It will definitely create a comfort cocoon around you.

Jasmine/Rose/Lavender :

Thes floral notes are powerful and have calming, invigorating effects on our mood. Jasmine brings soothing scents with it and rose brings feelings of love and romance. Lavender brings a calming effect with it. Jasmine and Lavender reduces stress and anxiety. Our NORTH STAR and TERRAROMA have floral notes that will provide a subtle effect at your place.

Woody :

Woody notes bring depth to the perfumes. It has earthiness and warmth. Just like our TERRAROMA scent. It creates effects of forests and moss covered trails, and creates a symphony of aromatic woody adventures. Sandalwood, Pine, Patchouli, Cedar, Vetiver etc. brings an effect of depth and warmth to you and imprints your soul.

Aqua :

Aqua notes in perfumery bring freshness, serenity and a calming effect on you. These notes best combine with floral and woody notes to give you a full experience of nature. Often abstract and brings summer memories in you. Our NORTH STAR fragrance does have a similar effect. It's subtle yet fresh and aromatic.

In summary, fragrances can evoke memories, trigger emotions, and impact our behavior. Scent is our best companion. We instantly form a connection to the scent of our liking. So open your favorite bottle of perfume, spray it and enjoy the moment. 🌸🧠.